Tomato       Applied Art & Design

World Expo, Water For Life

Water for Life opened in 2008 as part of the World Expo. The international event, held in Zaragoza, Spain was based on humanity and its relationship to water. 104 nations took part.

The Water for Life exhibition played a central role at Expo 2008, being housed in the iconic “Torre del Agua”, a building 73 meters tall comprising 5,000 sq.m of display space.

Planned as an immersive environment, Water for Life is the result of a collaboration between the partners of Program Collective (Program Collective are Mona Kim, Todd Palmer, Olga Subirós, and Simon Taylor of Tomato). Themes were chosen to explore humanities emotional, biological and chemical connections to water and its importance as a building block of life.

The challenge was to engage visitors with the notion that water is a fragile and vital, yet sustainable resource. To achieve this the team used an experiential approach that while physical, also combined cultural and scientific ideas. Moving image, sound and light intersect with sculpted forms, texts and liquid water itself. An often complex story unfolds through 17 site-specific installations and more than 70 film and video pieces.

Visitor numbers exceeded 1 million during the 3 month event. The local people of Zaragoza petitioned for the exhibition’s “Splash” sculpture to be re-instated on its original site after the event had finished. Their wish was granted in 2014.


| |