Tomato       Applied Art & Design

Chalkboard, EACC


An installation held at EACC, Spain (Espai d’Art Contemporani de Castelló) as part of the contemporary art show “Un Movil en la Patera”.
The brief asked for an interactive installation within the gallery space. Tomato wanted to provoke a reaction from visitors who would then became part of the exhibit themselves. The gallery itself was transformed into a vast blackboard and initially primed with chalk drawings of tomato’s own graphic forms and typography. The public were then invited to draw over and add to the existing imagery making a third, unpredictable outcome. The result became a fully interactive experience with several thousand visitors involved over a four week period.