tomato was founded in 1991 as a collective comprising artists, designers, musicians and writers. the group develops cross platform, multi-media projects; both commercial and research based.
tomato engage in publishing, exhibitions, live performances, public speaking and hosting workshops as well as working with clients in the areas of advertising, architecture, fashion, public installations, music, television, film and graphic design.
triptich print project based on the sound of the human league. each different substraight was screen printed with a flourescent circle, then gold foil triangles and spray painted rectangles were added to form the final notation.
collaboration with sir peter blake. the exhibition was made for Samsung’s fashion brand “beanpole”. 10 individual prints are paired with film loops projected through miniature video units. each is triggered by infra red sensors. all the films run as continuous loops, the repetition becomes a metaphor on the action of cycling. watching the same film loop over and over forces the viewer to see new details during each replay. the title for the show “there & back . again” is a play on the cyclical nature of the images and the outcome. each time a loop activates, singular musical chimes embedded into the films merge throughout the space. this creates an ever changing sound score triggered each time a loop is activated.
after nearly a year in the making lyle and scott re-launch their e-commerce website. tomato were bought in to help lyle and scott modernize and re-focus their range of products to the outside world. a pure, flat hierarchy of design was created where each of the lyle and scott styles; vintage, heritage, club and golf could be easily located and quickly purchased. as well as their own sections, all styles can be found under the lyle and scott banner, uniting all eagles as one family.
to set the tone for this new language, simple no nonsense black and white portraits showing a classic piece from each style were conceived for the background imagery. roger rich took the helm and shot a range of single and multiple models that show the nuances and cut of each piece perfectly and with that lyle and scott attitude it takes to wear them. vintage worn by jamie, heritage by vinny, club and golf by joe and cecile.
all product was photographed flat and appears on a slightly transparent background, allowing the brand imagery to layer through and further create beautifully odd crops. hats off to pete theideke and gabrial lloret for wading through the five hundred odd pieces and keeping focus. all the code and back end work was done the boys at chapter 8 in leeds.
The Tilted Stage is a 232 page book that is split into 3 sections. The first documents (at one dps per hour) Mike’s extraordinary 36 hour performance at the Tasmanian Art Gallery and Museum (TMAG). Each spread is is split between the ‘photograph of the hour’ and Tony Bond’s notations of his parallel experience of the performance.
The other 2 sections detail the extensive installation of Mike’s work over the past 30 years in TMAG and Detached respectively. The book is available as a numbered limited edition from detached.com.au Photography by Paul Green.
these spots were for the new general motors “cruze” model. the brief was to create a 45 second commercial featuring the car exploring a landscape built up from light projections. as we make our way through shards of light, the story of a maverick individual unfolds on the screens around the car.
the car was shot performing various maneuvers and turns around a pre set course. the camera data, including any imperfections, as well as the lighting information were then extracted and applied to cg models of the car in it’s rebuilt environment. each shot was completely recreated from scratch. this allowed the projection screens to be created and dropped into the scene while maintaining complete control over environment and reflections on the car.
the ads play so that new individual stories can be rendered into the projection screens. this allowed a series of stories to be created around one cut.
tomato were approached to create visuals for the re-launch the ford ka. three neo-realist vistas were created around the concept ‘seek and find’. Using a mix of 3d and hand made textures, multiple ford ka vehicles hide amongst the false perspectives and abstracted forms, a puzzle for viewers to search out.
after the successful launch campaign of last year tomato were again approached to create further visuals for the ford ka. two more neo realistic scenes were created based on the idea of ‘seek and you will find’. more dramatic false perspectives using hand generated marks and abstracted forms within each setting allow odd references and multiple distorted vehicles to hide away for viewers to search out.
much fun was had in 3d with clive and james at tag for the andy and lesley at ogilvy, london.
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