tomato was founded in 1991 as a collective comprising artists, designers, musicians and writers. the group develops cross platform, multi-media projects; both commercial and research based.
tomato engage in publishing, exhibitions, live performances, public speaking and hosting workshops as well as working with clients in the areas of advertising, architecture, fashion, public installations, music, television, film and graphic design.
created for the inaugural show of reed space gallery, tokyo. made over a month, the content was inspired by the reading of news events. One or two images were created daily, eventually forming a pictorial newspaper re-presenting the history of the month. August appears in the 2007 TDC annual.
Aspesi flagship store, via montenapoleon, milan 2006
The project was to design and build a flagship store. via montenapoleon is milan’s the prime shopping street.
The concept for the store was to create “a poetic market place” reflecting the sensibilities of the aspesi brand.
The 700 meter square space contains: reactive screen based music toys, an multi lingual animating shop sign, various screen based graphic animations and live action films. the shop dreams at night, its dreams take the form of two live action films: one a single shot of a landscape filmed at one frame a second over 24 hours. a sea scape shot in slow motion cycles through a 15 colour pallette over its 7 minute duration. animatronic polar bears, themed collections of toys, antique display cabinets, a gio ponti day bed, a jean prouve sun lounger, works of art by janis kounellis, a fountain. a bar and small restaurant will occupy an adjacent courtyard. comme des garcons sell a range of leather goods, shirts and perfumes within the space.
the project was made in collaboration with studio citterrio. window monitors were designed in collaboration with limiteazero.com.
The store was voted best store in the world 2007 by a panel of judges in wallpaper magazine.
Tomato designed the Word Collider for Nokia as part of their in-store content. The generative birth and disintegration of the words all lead back to the original state of “Being”. The cycle repeats once all configurations have been explored.
The classic 70’s digital watch adapted with production techniques that allowed combinations of metal finishes. The design concept is derived from the in built location sensor that adjusts to global time frames.
The Seiko Spectrum is the first watch in the world to use flexible e-paper or electrophoretic display (EPD). Tomato designed the graphics and animations in collaboration with the Seiko Design Centre. Released in January 2006 in an edition of 500 this watch won the 2006 prize as the best Electronic Watch of the Year at the Grand Prix d’Horlogerie in Geneva, 2006.