tomato was founded in 1991 as a collective comprising artists, designers, musicians and writers. the group develops cross platform, multi-media projects; both commercial and research based.
tomato engage in publishing, exhibitions, live performances, public speaking and hosting workshops as well as working with clients in the areas of advertising, architecture, fashion, public installations, music, television, film and graphic design.
the collaboration continues…
2004
TOMATO WERE COMMISSIONED to conceive a light based promotional piece for Absolut VODKA for a webcast incororating several works on a similar theme taking place in five European cities.
the construction consisted of a 100 metre long runway holding a matrix of blue lights than randomly flcikered and periodically formed the outline of the absolut bottle. The piece is invisible from the ground, but the sculpture was positioned under the flightpath into Heathrow Airport. the installation ran for five days on Wormwood Scrubs in west London, complete with A vodka bar and viewing crane.
The installation appeared at the hq of japanese cellphone network kddi. Located in the heart of harajuku’s shopping district, the theme refers to the surrounding area and culture; individual identity absorbed into group culture.
Visitors to the installation are invited to photograph themselves and then appear as circular pixels on a specially designed screen. The visitors’ portraits collectively constitute a large scale video image of teenagers marking their faces with make up.
When visitors to the exhibition held up their mobile phones to photograph the installation the abstract images were reduced in size and became readable as portraits.
Voices appeared at the Barcelona Forum 2004 exposition. The exhibit explores cultural diversity and communication. Housed in a specially constructed semi sphere designed by Ralph Appelbaum Assoc., the walls form screens of an immersive theatrical environment, the commission entailed writing, directing, editing and programming the audio visual content of the space.
The finished three hour film runs for 15 minutes across 56 screens. Close to 850,000 people visited the installation during it’s 5 month run.
Two tv pieces made for the Voices exhibit, both cut down from the long form show.
“Music” features three people who speak “music” but don’t share a common spoken language.
“School” looks at learning a new language. Shot during a class taken by Japanese students studying Jamaican patois.
tomato were asked to propose a new print campaign for the royal jewelers latest collection of rings.
Tomato directed tv commercial for the VW Passat launch
TV Spot directed by tomato
TV Spot for the UK electrical store
In-store promotional film for the spring/summer range based on madame butterfly.
