tomato was founded in 1991 as a collective comprising artists, designers, musicians and writers. the group develops cross platform, multi-media projects; both commercial and research based.
tomato engage in publishing, exhibitions, live performances, public speaking and hosting workshops as well as working with clients in the areas of advertising, architecture, fashion, public installations, music, television, film and graphic design.
The words in this poem change value as the mantra is repeated and changes rhythm. Same sun becomes sun different and different sky becomes sky same. the yin and yang aspect is further accentuated by the male/female aspects of each piece.
The sculpture was carved using a cnc cutting tool. The etching process took over 24 hours for each spiral.
tv asahi approached tomato to create a cross media identity for the relaunch and branding of the japanese terrestrial television channel.
the starting point was the invention of a trademarkable, unique and ownable identity.
next, in the words of tv asahi, was to “make it live and breathe.”
the visual elements of the identity are generated by sound input. This animated graphic then generates the station’s aural signature, creating an on-screen identity that is never repeated.
Once this basis had been established the identity was rolled out across the network; on screen, in print and throughout the HQ environment.
“The Room” series. A selection of TV Commercials shot for Time Warner’s cable chanel.
Motion control cameras were used in the build and re build of the various interiors. The graphic slogans were tracked into the scene to match then break free of the camera moves.